The Facebook Timeline – the “About” tab. Timeline does not stop at the average user. Businesses this includes you too.
Don’t tell a story. Show a story. Look at history.
You want to learn about a company what do you do? A person will go online and find that companies website and read on average the 4-5 paragraph summary. Boring. Unappealing. Tedious.
You want to learn about a company. You travel down their timeline and rather then them telling you their story, they will show you their story.
Included on this timeline you see maps of their office locations, see the length of time it took them to expand. You will see goals being presented and the time they were reached. You will see when new clients have joined and where these clients are located as well as when new partners join. The timeline presents visual growth and prosperity oozing with inspiration to the viewer. Showcase product development steps to the final release. Mark roadblocks and show the bridge your team developed to move pass.
Watch Zuckerberg unveil Timeline at the 2011 f8
It does not stop with the visual. The analytics play a part. The timeline excels in brand exposure. Where the old Facebook hides recent activity after a certain amount of time the timeline does not. Forever it will be displayed on that specific viewers timeline they were visiting yours, forever seen by their friends.
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